Starbucks wants StarbarksDog.com

Starbucks wants StarbarksDog.com, I was reading this article today that Starbucks Corp is going after the owners of Starbarks Dog Inc and has sent them a cease and desist letter regarding their domain name StarbarksDog.com aswell as wishing for this small business based in the state of Illinois to change their legal entity name from Starbarks Dog Inc.

Starbucks state that no legal action has been taken yet and they are working with the owners to get this resolved and wont comment further – Their reason for asking Starbarks Dog Inc to change their nameĀ  “is likely to cause confusion among consumers, who may mistakenly assume that Starbarks is authorized by or affiliated with Starbucks Corporation.” but really can someone confuse Starbucks for Starbarks?

Starbarks.com is registered and parked and has been since 2004 but I havent heard of Starbucks going after this domain?

I admit if you look at the Starbarks Logo on the left of the page you can see it is a ripoff of the starbucks logo with the stars at the side and green background.

However the owners have stated to Starbucks that they are willing to remove the stars replace them with paws and change the colour to yellow instead of green but Starbucks declined to accpt these changes.

This is the first case of Starbucks wanting to users to stop using the term Starbarks

An Internet search turns up a handful of other Starbarks businesses in the country, a fact McCarthy-Grzybek said she was aware of when she named her business.

“Starbucks has sent letters to other business named Starbarks, and that “several have agreed to change their name and logo.”

A webpage at www.starbarksaz.com links to a site for a Phoenix, Ariz., dog hotel named Canine Village, and reads in part, “Due to a conflict with a very famous coffee company our previous name (which we cannot mention) had to be changed to Canine Village only.

What do you think?

Are Starbucks protecting their brand by stopping StarbarksDog.com from operating under the name Starbarks Dog Inc?

If they get them to change their name from Starbarks Dog Inc and stop using the domain name, could they next go after the domain name Starbarks.com?

I love domaining and support the domain industry